2min chapter

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Christian Madsbjerg on Why “Design Thinking” Is Bogus

Time Sensitive

CHAPTER

Red Is a Company and the Sort of Approach to Business Thinking That You've Built Is So Needed by Companies

In the first years, you need to protect them against just the relentless. That's not a natural demand for complicated and slow. But at least in my own experience, what you do learn in the end is that you're not of it. Right. And if you'm not of it, you will never fully understand it and you will always be an enemy of it. In a way, even when you're embraced by it. Yeah. Which is why Red is a company and the thing that you've built and the sort of approach to business thinking that you have built are so innovative - but thought of often as a soft kind of cost. right.

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