How would you design an AI product differently for a hobbyist vs prosumer vs professional? Using MidJourney as a case study in the passion economy, they delve into how AI tools can help build communities and support semi-professional creators. They explore how these tools can democratize creativity, the role of art vs craft, the role of grit in skill building, cheating vs copiloting, the missing middle of the creative markets, and more. They also touch on the broader implications of AI in different creative fields from music, writing and podcasts. It's an exploration of how AI can help users maintain creative flow and the underserved opportunity for AI to help unleash the hobbyist.
00:00 Intro
00:52 AI in Creative Endeavors
01:58 Market Expansion
03:01 The underexplored customer in AI
08:23 Finding other AI hobbiest opportunities
11:31 If they AI made it, are we building skill?
13:36 Difference between art and craft
14:40 Homework Helpers vs Writing Copilots
16:07 Hobbiests are not quite the creator economy
17:47 Product for hobbists
21:03 The missing middle of creative markets
26:42 AI's potential in the education of craft
- (00:00) - Intro
- (00:52) - AI in Creative Endeavors
- (02:00) - Market Expansion
- (03:02) - The underexplored customer in AI
- (08:25) - Finding other AI hobbiest opportunities
- (11:32) - If they AI made it, are we building skill?
- (13:38) - Difference between art and craft
- (14:42) - Homework Helpers vs Writing Copilots
- (16:09) - Hobbiests are not quite the creator economy
- (17:49) - Product for hobbists
- (21:04) - The missing middle of creative markets
- (26:44) - AI's potential in the education of craft
