Non-Alcoholic Beer - A Science Experiment in Entrepreneurship

In entrepreneurship, the answers are never stable. How will I know makes no sense in science? You won't ever because you get better ways to test and gain insight into the thing you're studying or the problem you're trying to solve. A peek at market growth for non-alcoholic beer is eye opening. It was a $13.5 billion market globally in 2016; it's projected to hit $25 billion in 2024. The first test that'd ask my overachieving friend would be if they say they'll drink it, but how will I know?"