Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast
SaaSBoomi
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The Difference Between a Steal and a Killer Deal
If I come over to you and say I have this Rolls Royce Phantom and I'll sell it to you for five lakhs. Your reaction is not even great value. It's a steal deal. This is what the customer has to feel when they're on your website or if they're going through a sales motion. They have to feel as if they're getting a steal deal, that's how you win. Sometimes we also get carried away on feature by feature selling. That is the biggest enemy there. When you're not able to showcase value and we still keep talking about features. How does your product change my life? How does it allow me to be a different, better individual
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