Shifting Focus from Perks to Purpose in Employee Engagement

Why do so many companies struggle to attract and retain top talent? Is it the lack of free food, shiny perks, or unlimited vacation days? Or is the issue much deeper? As leaders, it’s time to confront the uncomfortable truth: perks aren’t purpose, and engagement isn’t just an adrenaline shot. In today’s Leadership Spark, we'll unpack why many organizations are stuck on the “hedonic treadmill,” cycling through perks and benefits to boost short-term satisfaction but failing to create a lasting impact. I explore how outdated workplace practices, bureaucracy, and lack of purpose disengage employees over time—and why leaders must shift their focus from free lunches to fostering growth, meaning, and leadership.

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