Evolving Heritage: Modernizing a Legacy Brand

Brand stories shape what we feel and remember far beyond logos or adverts. Phoebe Barter, Aviva’s powerhouse Brand Director, exposes how emotional branding and brilliant storytelling leave their mark in the corner of your mind and influence behaviour.Go behind the scenes of leading with vulnerability, evolving 300-year-old legacies, and see how brand marketing battles performance in the boardroom. From Aviva’s hidden archives to the true lessons of creative marketing careers, discover actionable ways to harness branding and storytelling for human connection and business growth. Aspiring marketers, agency pros, leaders and anyone curious about what really matters in brand-building will find hard-won wisdom and fresh inspiration here.Enjoyed this? Don’t miss the next episode subscribe now!#brandingandstorytelling #brandstories #creativecareers #emotionalbranding #leadershipvulnerability #performancevsbrand #marketingjobs