There were plenty of people who said at the time, you know, in the first year's of social media, this is great. And it just was done. So do we need a technological fix for facebook? No, like any number of people working at facebook to day could technologically solve the nature of the problem,. There were any number of solutions that were put to zuckerberg. You can see the coarsening of discourse, and you can see the a symmetry in which lies are going to be more successful in this this environment than than true statements.