Trump's Rumble Cloud - The Future of Taking on Companies

If you don’t like the way online speech is regulated, can you build your own internet where you make the rules? This is the story of Rumble, the new king of alt-tech.

Rumble started as a small video streaming platform, hoping to rival YouTube. Recently, it has become the site of choice for Americans frustrated with YouTube moderation, and moved its headquarters to Florida - hailed by some as the new Silicon Valley.

Rumble had been eligible for an economic development incentive grant as part of the move, but the package was scrapped following protests from some locals and Rumble did not receive taxpayer money.

Now, the company is seeking to build the infrastructure for an internet ecosystem that is “immune to cancel culture”. In this episode, we trace the company’s journey from Canadian start-up to Floridian big tech challenger, and ask what this means for the future of public debate online.

Producer/presenter: Ellie House Additional reporting: Annie Phrommayon Sound mix: James Beard

(Photo: Person using phone looking at Rumble app. Credit: Getty Images)