Introduction

As SaaS companies slash campaign budgets, marketing leaders need to find other ways to augment customer wins from their remaining campaigns. Increasing down-funnel conversions by having marketing enable sellers to “all-star” levels along the funnel can help make up the difference.

In this episode, Datadog's CMO Alex Rosemblat will explore the tactics, personas, best practices, and tracking metrics to significantly up-level product and campaign-level sales enablement.