In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel approach, integrating multiple channels like SEO, television ads, and radio ads, the ROI per channel increased by approximately 10%. This approach was especially effective for smaller brands, leading to significant lifts in their ROIs across all channels.
TIME-STAMPED SHOW NOTES:
-
[00:00] Expedia, where an omnichannel approach led to a 10% increase in ROI per channel.
-
[00:39] Expedia conducted an experiment leading to improved results
-
[01:41] Omnichannel marketing had a greater impact on smaller brands, with increased ROI
-
[03:04] Examples of other companies, adopting omnichannel strategies are discussed
-
[04:13] Importance of being open to new marketing approaches to achieve better marketing efficiency and ROI.
-
[05:04] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
