
The Power of Documentary Film Part 1 | Everything you need to know to get buy-in from your leadership
Storytelligent | Brand Storytelling with Bryce McNabb
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The Power of Storytelling
The entire point of marketing is to cause behavior change. So you have to approach this with your own ethical codes. I am simply explaining to you the reason behind why these things are powerful. It's only that as I explain that, I will seem manipulative,. But if we be completely honest about what we're doing here, we are marketing.
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