2min chapter

Storytelligent | Brand Storytelling with Bryce McNabb cover image

The Power of Documentary Film Part 1 | Everything you need to know to get buy-in from your leadership

Storytelligent | Brand Storytelling with Bryce McNabb

CHAPTER

The Power of Storytelling

The entire point of marketing is to cause behavior change. So you have to approach this with your own ethical codes. I am simply explaining to you the reason behind why these things are powerful. It's only that as I explain that, I will seem manipulative,. But if we be completely honest about what we're doing here, we are marketing.

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