Growing a Small 1st Acquisition into a Holdco Platform
Acquiring Minds
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Streamlining Sales and Customer Journey
In McKinsey, we'd stand up at a whiteboard and call it grade the day. What went well yesterday? What could we have done better? How do we grade the day yesterday? And that's what we do every day. Marcella has owned customer journey for the duration and she has a very personal vested interest in it. We really care a ton about our reputation. It's just like, especially in a seasonal business, retraining someone to understand your product is very tough. Instead, Mac's just built an app for it, which is kind of nice.
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