Navigating the Substack Landscape

This chapter delves into the complexities of building independent media brands on platforms like Substack, analyzing the challenges of creating a sellable personal brand and the importance of a robust subscription base. It critiques Substack's current business model, emphasizing the need for diversification beyond subscriptions amid concerns over user engagement and technical limitations. The discussion also touches on the volatile media landscape, exploring the dynamics between subscription and advertising revenue models and the potential for innovation in the industry.