#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.
Let's Talk Loyalty
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The Importance of Customer Loyalty
At colloquy, we kind of define the language of how people talk about loyalty programs. So I was kind of the voice in the face of colloquy and then went from there to a company that the time was called Group Arrow Plan based in Montreal. And as part of my remit at AMEA, I started going all over the world and talking about loyalty. It's just been a wild ride for somebody that, you know, when he walked into that Rick Barlow's office and talked about movies, I had no idea that it would lead here to talking with you.
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