Everyday Wellness with Cynthia Thurlow ™ cover image

Ep. 271 The Joy of Well-Being: Building a Health-Conscious Life

Everyday Wellness with Cynthia Thurlow ™

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How to Drive Engagement and Build a Personal Brand

A study by the University of Pennsylvania at the Wharton School analyzed the most emailed articles in the New York Times. The top three emotions were anxiety, awe and anger. Anger increased virality by 34%. I think this is the world we live in and you see it in the algorithms and social media. If you want to drive engagement, if you want to build a personal brand, the way to do so is to have an extreme point of view.

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