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A Look at Lulu Lemon
Ogeill: Women were looking for very high quality, a athletic apparel to wear in their activities. He says lulu lemon took share by having great product with strong service and small stores. Now over the last ten years, they've tried to expand more into mens, he adds. Ogeill: The margins are really high. It's all vertical. They only sell their own brand. And so you've got a very profitable business that's growing quite fast.
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