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The Importance of Having a Data Model in Place
As founders it's a very very crucial time is really crucial I think maybe it helped to have come from an academic background. Being data-driven has been at the heart of what we do on a daily basis and that really helped us to almost seek out programs like you know what educate had to offer. We want to make sure that we are measuring at every single stage everything that we do so in all the way from even if it's marketing efforts or product development effortsEverything was designed in such a way that we could there were measurable outcomes in place, she said.