#101 – Adam Ferrier on Consumer Psychology
Better Thinking
00:00
The Best Way to Get People to Like You Is to Get Some Over
The ACT model is really more of our function, which I think taps into what you're saying in terms of motivation rather than the ease. When we talk a lot of marketing about goals based marketing, so I understand what somebody's goal is of the category. Once you understand the goal, then the person's emotion is just self regulating method to know whether they're getting closer or better away from that goal. So if you have to have your thoughts, feelings and actions aligned, you can either change thoughts and feelings that lead to action change, or you can change actions. And then I'll post rationalize the thoughts and feelings to make sense about action.
Transcript
Play full episode
