#78: Driving Sales Success with Tech-Enabled Teams
Winning the Challenger Sale
How to Use Your TechStack Creatively to Generate More Pipeline
I'm a huge fan of collaborative sales teams rather than competitive sales teams. I approach it as um, are we squeezing enough juice out of the lemon before we go and try to find more lemons? We do more activities therefore we get more deals It can we increase our increase our close rate, uh or decrease the sales cycle because if we do that you don't even necessarily need to generate more pipeline You'll hit higher numbers and you'll hit it faster If you have a really clear sense of what that baseline is then focus on howDo we build more pipeline? So building more pipeline.
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