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129 - Creating Demand vs. Collecting “Leads” | B2B Growth Show

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The Difference Between Sales Lead and Product Lead Marketing

Most companies have both running in parallel. Historically, company would sell their product through a salesteme like because of technology barriers and how people bought stuff for vr. You know, it was too complex. And so the self service eliminates the sales head count, which then eliminates a lot of expenses associated with selling through a sales rap. I tend to think that right now, companies that sell a product that's less than ten thousand dollars a year really need to think about how to do a product liht offering. That perfectly leads me into my next question here am. Can you talk a bit about kind of the difference between sales lead and product lead marketing?

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