How Do You Reach a Bigger Audience?

Every single one of our brands gives back to the community in various ways, to initiatives that support the community. We have a platform, and we want to be able to let other initiatives leverage our platform and bring them to light. So every one of our products has a distinct story, and it's about telling that story. Venturing into the spirits was driven by wanting to kind of develop like whisky and tasting different styles of whisky. And then same with te takila. Notin was in germany, for a, like, for a trip. He went to visit some craft brewers. A he came back with an idea of creating, like a german colstal beer.