Ecommerce Playbook: Numbers, Struggles & Growth cover image

2026 Forecast Planning: Board vs Budget vs Bonus Explained

Ecommerce Playbook: Numbers, Struggles & Growth

00:00

Why plan for 2026 while prepping Black Friday

Richard and Luke discuss balancing intense short-term BFCM execution with long-term planning for 2026 and introduce the three-forecast idea.

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