I think we need the media to be a bit more sceptical of what they're presenting to us from these companies, instead of just repeating what they tell us and accepting that is as fact. And then i think the other part of that is on the side of regulators to really be stepping in much early to assess these claims that the companies are making. I'd say it's kind of late, like it should have happened much earlier. The book does an admirable job of painting a total picture of how all this faith in technology is misplaced,. but also how we change these broader structures to create a better world too.