The Scaling Experience

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Eunice cheshe goldstein became the states first black male winery owner. The pandemic disrupted the global supply chain, it left her wine without bottles. She partnered with a drop shipper to sell nationally. Business at unice's winery is better than ever. Now she's looking to the future, a more inclusive one. We'll find out later in the show. It's all part of capital. One business's spotlight on entrepenors who are persevering with courage.

In honor of our five year anniversary of Masters of Scale, we're revisiting our first episode ever, featuring Airbnb's Brian Chesky.

If you want your company to truly scale, you first have to do things that don't scale. Handcraft the core experience. Get your hands dirty. Serve your customers one-by-one. And don't stop until you know exactly what they want. That's what Brian Chesky did. As CEO of Airbnb, Brian’s early work was more akin to a traveling salesman. He takes us back to his lean years — when he went door-to-door, meeting Airbnb hosts in person — and shares the imaginative route to crafting what he calls an "11-star experience.”

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