The Future of UX

The term UX strategy is there. In terms of the definition, I think that's a good thing because it actually makes people think, okay, UX isn't interaction design UI. So how can I tell you what the next UX is going to vary every place, is it? Yeah. But in terms of the value of UX, then I think, you know, there is no demise. It is. Or will be in 2020.