17min chapter

How I Built This with Guy Raz cover image

Panera Bread/Au Bon Pain: Ron Shaich (2018)

How I Built This with Guy Raz

CHAPTER

From Bakery to Bakery Cafe Success

The chapter explores the journey of transforming a bakery into a successful bakery cafe concept targeted at urban white-collar workers, overcoming competition from major players like Pepsi and Sara Lee. It details the acquisition of St. Louis Bread Company by Au Bon Pain to expand into suburban markets and establish a new brand image as Panera Bread. The narrative also delves into the strategic decision-making process, emotional struggles, and successful partnership that led to Panera Bread's growth and success despite challenges like the 2009 financial crisis.

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