Google's Search Strategy Revealed

Remember when Facebook was fun and Google actually worked? Cory Doctorow coined a term for what went wrong, and he's here to explain how we fight back.

Full show notes and resources can be found here: jordanharbinger.com/1280

What We Discuss with Cory Doctorow:

• "Enshittification" is Cory Doctorow's term for how platforms decay. First they're good to users, then they abuse users to serve business customers, then they abuse everyone to claw back value for themselves. Facebook, Amazon, and Google all followed this playbook — and policy makers let it happen.
• "Switching costs" are a deliberate policy choice, not an inevitability. Companies jack up the friction of leaving their platforms through design and lobbying, but regulations like phone number portability prove we can legislate friction down when we choose to.
• The Digital Millennium Copyright Act criminalizes fixing things you own. Security researchers who expose corporate sabotage — like the Polish train company bricking locomotives to extort customers — face harsher legal consequences than actual pirates.
• "Algorithmic wage discrimination" is surveillance capitalism's newest trick. Apps like Uber track how desperate workers are and pay them less accordingly — the more rides you accept, the lower your future offers, turning desperation into a permanent wage ceiling.
• You can fight back by supporting interoperability and making strategic choices. Use alternative services (like Kagi for search), follow advocates like the Electronic Frontier Foundation (eff.org), and remember: every time you demand the right to own what you buy, you're pushing back against enshittification.
• And much more...

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