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591. Know Your Brand Archetype For More Sales and Customers - with Jennifer Kem

Earn Your Happy

00:00

How to Be Confident as a Personal Brand

Sally Kohn: People get confused between transparency and authenticity. Authenticity is telling the truth with a strategy in mind of how you're going to offer your solution. She says great personal brands tell great approachability stories and tells great authority stories. Kohn: No mess, no messenger, right? So people love our mess. It's actually what totally can make people go, she trusts worthy because she's just telling me all the things.

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