Study Finds Athlete-Driven Media Reshapes the Ecosystem

In this episode of The Deal, Alex Rodriguez and Jason Kelly talk to Angel City FC controlling owner Willow Bay about how she sees her investment giving back to the community. They discuss how Bay helped change sports media culture when she hosted “NBA Inside Stuff,” how her work as dean of the USC Annenberg School for Communication and Journalism inspired her to acquire a team in the National Women's Soccer League and why team ownership is unlike anything she ever imagined.

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