Entrepreneur first co-founders Alice Bintock and Matt Clifford published a book with some of the top lessons and insights for founders around the world. They were surprised during COVID to see applications increase to entrepreneur first, as in that was not what we were expecting. The idea that actually the best found is this combination of both missionary and mercenary. It's not enough just to be attached to a cause, you know, we're not building charities here. You actually need to be one of those individuals looking at the intersection of the two who says, yes, here was a change.

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