What Makes Great Content?

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I think there's four things that make great content. Did it add something educational? Did it make someone better at their job? The second piece of it is it entertaining. Entertainment doesn't have to be funny. And the third part is it did it inspire someone? I just wanted this to be something I could do to meet new people and to kind of have my voice heard. For me, I think you should just start with who you like, what you know, and then you can go forward and monetize it later.

Live from SXSW Daniel is joined by one of the best marketers in the business, his wife Ari.

Daniel and Ari discuss how to stand out as a B2B creator, why building trust with your audience unlocks educational products and events, and how to monetize your product.

Plus you’ll hear Ari’s process when it comes to writing her newsletter and the tools she uses to help her recreate her unique voice in a written format.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Ari:

LinkedIn: www.linkedin.com/in/arimurray/

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com