
Pivoting With A Constantly Changing Landscape -- Michelle Robbins // Clearlink
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Search Is Always Going to Be Changing, Right?
Search is always going to be changing. Don't over index on any given particular serp feature, unless it's something that you know is temporary and can be taken away at any time. Try and spread it out between all of them, so that if on gets taken away, you're still showing up well in all the others. You need to basically play the whole deck. There's more sports ball. Ell, i was going to say, you need to use the whole court. You needTo stretch the defence. You needto hit the ball in all fields. I can go for a while. When it comes to the sports metaphors, i will save you from that. Unless you
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