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The Best Sales Advice I Ever Received with John Barrows

The Advanced Selling Podcast

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Personal Brand Matters

When social selling first came out, i was like, yet another thing i got to do to be successful in sails. But where it's, where it switched for me, was this, you don't have to be the content creator. And so when i started looking at it as educating myself first, ok? First and foremost, i want to learn about my industry. I should be learning about my personas. So what i would do is i would start consuming content from real thought leaders,. And i would read their content to learn, ok? And then if i learned something,  I would then share it with my context. Think about it being your morning paper, your routine

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