2min chapter

Sweat Equity by Marketing Examined cover image

How to Create Cult-like Customers in 36 Mins

Sweat Equity by Marketing Examined

CHAPTER

A Comedic Critique of Austin's Wellness Culture

This chapter humorously critiques the coaching and wellness trends in Austin, Texas, as the speakers share funny anecdotes about local life coaches and health enthusiasts. They reflect on the changing character of the city and the blend of frustrations and personal growth that emerge within its evolving community.

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