Non Fiction - What's the Story?

When people are looking at memoirs, they want to be entertained. For fiction, usually this is like, what's the catalyst? What started the story or what sparked this to happen? Was it dragons from post apocalyptic error? Or was it the sense of wanting to be free from society and be one with nature? And finally, and this was one of my favorites, especially for fiction, his style and tone of gena.