Olympics CMO on Olympic glory and a Paralympic legacy
Uncensored CMO
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Journey Through Marketing and Branding
The chapter delves into the speaker's early career experiences in marketing, highlighting a pivotal moment in improving forecasting for a major brand, Weetabix, which shaped their career trajectory. It also explores the real impact of decisions made in the head office on supply chain and job functions, along with insights on dealing with crises like factory shutdowns and the importance of classical marketing training.
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