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Episode 1. Jack Cowin
How I Made It
The Beef Business Will Double as China Becomes More Prosperous
The number of people that eat protein and beef will continue to increase. The question is, how do we handle the excess than that? We need to be able to feed that additional two and a half billion people. There's some real wild and woolly thingsin japan. You'd say, what would be the most likely place where they won't eat? Piza. Our knowledge of japanese food, there's 800 stores now in japan, and it's the most profitable market we have today.
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