4min chapter

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From Content to Contract: The Real Estate Process | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

CHAPTER

The Relationship Between Producing Content and Getting Side Contracts

In 2015, Jen and her team started producing video content for their clients. It was just another way for them to market the home. But it wasn't until 2021 that a lot of the agent referrals started coming in. That's where all these like, you can do referrals will come from. And I think in conjunction with doing those other, those other, you know, areas of marketing in addition to the video is what I really saw it take off.

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