Introduction

“Word-of-mouth has long fueled the success of countless companies, big and small. But over the past several years, through the rise of the digital age, word-of-mouth has evolved into something with unlimited potential — something known as dark social. Now, a recommendation (or negative feedback) can reach millions with a single click of a ‘share’ button.”

Chris was invited onto the Winning the Challenger Sale Podcast to chat about the power and evolution of word-of-mouth into Dark Social, and trends he has observed in modern buyers and successful company strategies. He also covers the value of product-led growth, and segmenting and executing sales process based on buyer intent