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Breaking Down Barbie’s 18-Month Marketing Strategy in 23 Minutes (#143)
Marketing Against The Grain
The Venn Diagram of Advertising Success
I feel like the Venn diagram that you drew out, which is the brand and demand gen is much more around the brand position and the product position. I'm saying that that is what I would do. It's like usually the brand lives above the core product position. What you're arguing, if you collapse their two things together, the ads that live in the middle are going to be much more successful or things are moving in that direction.
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