96 | Raise Your Prices Painlessly
The Obvious Choice
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Introduction
In 2022 inflation was 6.8%. In 2023, it's already 4%. You have to raise their prices. Like everything has gotten much more expensive and people expect it. 15 of the 18 trainers that we spoke to said some version of, oh, my clients are going to tell me that I'm greedy. These objections do not reflect what the majority of your clients will think about when you raise your prices. They reflect your own fear.
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