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EP 436: The Myth of Rugged Individualism—and Hope for Something More (Remix)

What Works

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The Importance of Rugged Individualism in Business

Individualism is the lens through which we see our P&L statements. Most of our activities are not driven by capitalism, argues Rebecca Solnit. We take part in rugged cooperation every day and businesses can be run with rugged cooperation too. What could happen if we replaced the philosophy of rugged individualism with a philosophy of rugged cooperation?

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