#341 A brilliant marketing strategy will make a crap product fail faster: STUFF
The Mentor with Mark Bouris
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Introduction
Mark Burris talks to Hunter Johnson, founder of Stuff S2UFF. The brand sells skin care products for men but has a greater purpose: strengthening young men's mental health. It invests directly in the man cave, which provides emotional intelligence workshops to teen boys across the country and across the globe. One woman every week is killed at the hands of male family violence according to MENTOR.
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