Optimizing Content for AI Engagement

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Ep. 362

Did you know that 58.5% of Google searches now end without a click?

Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into how AI has fundamentally changed the marketing landscape—and what you can do about it. Learn more on why old-school tactics like linear funnels and basic personalization are outdated, how “loop marketing” can future-proof your strategy, and which AI-powered tactics drive explosive growth when traffic and attention are harder than ever to capture. This episode was recorded at HubSpot’s Inbound 2025. 

Mentions

• HubSpot Inbound https://www.inbound.com/

• Aja Frost https://www.linkedin.com/in/ajafrost/

• Claude https://claude.ai/

• Perplexity https://www.perplexity.ai/

• Breeze Assistant https://knowledge.hubspot.com/ai/use-breeze-assistant

• Gemini https://gemini.google.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.