In episode #2436, we discuss the unlikely collaboration between mobile coverage company Mint Mobile and fast food chain, Jack in the Box. Both companies are targeting the same demographic and by some stroke of marketing ingenuity, they recognized this and decided to band together. Tune in for details of this unexpected collab and find out how it may prove to be mutually beneficial in the long run.
TIME-STAMPED SHOW NOTES:
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[00:20] Today’s topic: The Mint Mobile and Jack in the Box collab.
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[00:27] Details of the unexpected collab.
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[01:26] The scale of Jack in the Box in the US.
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[02:55] Why the collab is a smart move for Mint Mobile.
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[03:36] Marketing goals outside of revenue.
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[04:18] That’s it for today! Don’t forget to rate, review, and subscribe!
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