Creating a Cohesive Go-To-Market Strategy

While the term “GTM” is everywhere these days, using it without doing the actual work behind it just turns it into another buzzword.

In this episode of The MedMen Show, Andy and Pim break down why just calling yourself a GTM team doesn’t make you one — and why true go-to-market success only happens when the entire team, from product to CS, is aligned around a common language and shared goals.

They talk about what real GTM looks like, where organizations get it wrong, and why the “GKO” trend won’t move the needle unless you’re genuinely uniting your teams around customer value.

If you have any questions, or any suggestions of what you’d like to see the Med Men cover next, make sure to comment below!

Until next time - cheers!

ABOUT The MedMen Show
The MedMen Show is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.