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How to Infiltrate Audiences on Social Issues
If you incite fear into an audience space, they will then go to you as an information source. You get into those audiences by just sharing and repeating stories with that audience. The big way though, as you infiltrate audiences on social issues, this is kind of what you are asking about. Then when it comes on election yer you move toward politics, and you start pushing people toward your preferred candidate. That's how you pit people against each other without actually laying down any position.