Apple's new music service is not going to be as big a hit as the iPhone or iPad, says former Apple executive Tim Cook. Jobs and his team have been patient in their development of Beats Music over 15 years since he came back from an injury-plagued career at Intel. The company has also focused on only those really big things that will provide explosive growth for it - even if they don't get there right away.
This episode is all about the (alleged) Apple Beats acquisition. While it may make a certain amount of business sense, does it signify a small but significant change in Apple’s priorities, and is it a cause for concern? Topics covered include:
- The rationale for the acquisition
- The difference between making and recognizing market opportunities
- What makes Apple uniquely capable of building revolutionary products
- Apple’s previous responses when threatened in music
- How to think about mergers and acquisitions
- How to best motivate employees
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