2min chapter

Acquired cover image

TSMC

Acquired

CHAPTER

The Learning Curve Pricing

In the late sixties, boston consulting group was a very small outfit when we did this. The result was so called learning curve pricing. We would automatically reduce. So start low, and then continually automatically reduce the price every quarter. And this was a very successful effort, even though it was somewhat controversial. Noso: It's almost like they didn't realize the potential operating leverage that they had.

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