Are you selling vitamins when your clients want painkillers?, with Rob Da Costa
Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives.
00:00
Is There a Niche Market?
Being the guy that solves a problem rather than somebody who will just be a general troubleshooters is always going to do better. So if your problem is carpet cleaners needing to promote themselves, that's yes, it's a, you could call it a vertical market but actually it's a problem for a very specific person. Another specific person might be a copywriter that needs landing page copy. That's a specific problem. And once you work out how to reach those people, you can then work out what are the key issues that they have that my product or service can solve. Then you can start building sales and marketing messages that will resonate with them.
Transcript
Play full episode
